How to Use Snapchat to Grow Your Audience

By January 11, 2016Business Advice

How to Use Snapchat to Grow Your AudienceIf you want to know How to Use Snapchat to Grow Your Audience, you’ve probably thought this one time are another, “Oh great ANOTHER social media thing.” But if you’re old enough to know… that’s what you possibly said, (like I did) about Facebook. Look where it’s at today.

We share our lives and interact with friends and family around the world. And the same is now coming true with Snapchat, but on a much more personal scale.

If you’re thinking about utilizing Snapchat, and you’d like some practical tips on getting started and how to use Snapchat to grow your audience, then you’ve come to the right place! Now, before I share with you my 5 tips, I want to let you know that using Snapchat has been extremely fun, easy to use, and doesn’t have to dominate your time like Facebook.

I’ve been following many of our youth in Maui, Hawaii, and just seeing the pictures and video snaps of their lives in Hawaii is so refreshing. The scenery, the music, the laughing… Snap’n is just flat out fun!

But if you’re wanting utilize it to grow your audience, or even brand your business— you can do a really good job, or… a really crappy job out of it.

So, How to Use Snapchat to Grow Your Audience…

1) I would say to just be you.

Mix in some personal, funny stuff, and don’t be afraid to show your audience the “real you” either. You can see from my snaps below that I like to have a lot of fun on Snapchat. I do snaps on Personal Development… in a bit of a humorous way.

So, all I’m saying is, “Be creative!” Imagine your day like a “story”. Let your audience see you fumble with your keys on the way out the door. Share some insightful information while you’re standing on a street corner, like Gary Vaynerchuk (Follow him on snapchat: garyvee).

In the Snapchat video below I’m sharing about my New Year’s theme song, which is called, “Snap Your Fingers, Snap Your Neck.” I know, I know what you must be thinking. “What?” But I share how that we need to just “snap things out” and get things done. Secondly, I mentioned about that most of the time we’re too soft on our enemies, when we should be snapping their neck!  

Snap the neck of your “Enemies” such as…

  • Being Overweight
  • Lack of discipline
  • Laziness
  • Stress
  • Inferiority complex
  • Shyness
  • Anger
  • And all other appetites that aren’t serving you

That being said, I had some amazing engagement with my audience. I first of all asked them to share their themes for the new year, and to “snap me back”. When they did, I thanked them for sending me their theme, and then proceeded to share their theme publicly. I also gave them a shout out for my people to follow them. They simply LOVED it! Below is a video of some of those snaps.

So check out the video below.

2) Intersperse your snaps with valuable content that’s easy to consume.

It has to be bite-sized. Why? Because you’re competing with everyone else’s attention AND their data plan. So, if you go on and on, snap after snap, same camera angle, same droned-out voice, you know what I’m gonna do, right? Yep. I’m gonna tap the screen, (and it won’t be for “hearts” either, like on Periscope), it’s going to end your snap and we’re moving on.

Another thing… when you post your picture on Snapchat, make sure to set it to the appropriate time limit. Do we really need to see your picture for a whole 10 seconds? Maybe if you’ve got a lot of text in there, but usually 4 seconds is a good rule of thumb. But if it’s amazing picture and you set it to “1 second”, then I’m going to be sad and frustrated. (…not a good feeling to give your audience.) Timing is everything.

Chris Ducker, a business entrepreneur, who’s online community is called, “YouPreneur”, (which I’m happy to say I’m a part of), gives actionable tips and tactics on how to grow your business. And yes, he occasionally plays the blues on harmonica and shows us his Bruce Lee action figure too!

But here’s the thing about about Chris Ducker on snapchat— he’s very good at mixing the fun and funny with the personal and powerful content that his audience so expects to see and hear every single day. Not to be redundant here, but just get this: His snaps are, first of all: 1) personal and then secondly they’re 2) powerful.

Remember those two.  And… take a tip from me, follow Chris Ducker on Snapchat: @chrisducker

The #3 way on How to Use Snapchat to Grow Your Audience is…

3) Send personal snaps.

You heard me right. Send personal snaps! How many of you just LOVE spam email? Like the plague, right? But a personal card in the mail from a very close friend? Snapchat is a little like that. If all you do is treat Snapchat like a modern journal of your life and never “snap someone” then we’re going to get tired of you. But when you personally snap someone, it’s even more powerful than a personal, hand-written note, because you’re utilizing video technology to communicate directly to them.

So, send a private (and or public) snap to your friends this week and let them know you like their snaps. And while you’re at it… tell them how much you appreciate them too. It’ll go a long way in building your audience.

For example, recently I just did a Birthday shoutout snap yesterday, and my friend loved it! In the last two weeks I’ve made over 20 personal snaps where I talk to the person directly, and they’re usually always blown away by the gesture.

This is how you grow your snapchat audience— you interact with them, (“…what a concept.), and let them know you’re interested in their world too.

Getting closer to your people

Just recently I decided to interact with my audience like I’ve never done before. I shared with them that last year I had themed my year as being, “The Year of the Tiger”. Recently I had gotten to actually sit-down with real Bengal Tigers at Tiger Kingdom in Chiang Mai, Thailand. Their subdued power and raw strength was inspiring to say the least.

But this year I’ve decided to theme my year as being, “The Year of the Sniper”. This is where each day I will seek to be strategic and patient… taking out targets, and completing the mission in front of me.

The #4 way on How to Use Snapchat to Grow Your Audience is…

4) Download and edit 2 snaps together and post it on Twitter & Facebook.

Then encourage them to follow you there too. Make strategic use of hashtags too, and throw in the ‘ ol hashtag #snapchat too, because there’s always people searching on that hashtag for interesting people to follow. So, be one of them!

5) Finally, just deliver the goods and be super consistent.

Many of the snaps I see… sad to say, but… they’re just a little on the boring side. When you snap, make sure you’ve got some energy AND that you have something to say. We’re not interested in you posting ten snaps one day, and then not hearing from you for two weeks.

  • Be personal.
  • Show up.
  • Be energized.
  • Deliver the goods.
  • Snap everyday.

Your audience and follower-base should consistently grow as you continue to provide valuable content AND that your snaps are at lease a little interesting.

In Closing

Are you using Snapchat? If so, what do you like about it? How long have you been using it? Are you seeing your audience grow? Let me know in the comments section below.

And of course… if you’d like to follow me on Snapchat, add me by username: robbgorringe I do snaps on personal development, share my life here in Thailand, and am usually snapping out a new song I wrote. Hehe


Until next time— don’t wait for tomorrow, live your best life today,


  • Susie Gutierrez

    Thank you for this!!!! 😄 Snapchat: @smguti

    • Hey Susie,

      Glad you enjoyed the post. Keep on rockin’ it with Snapchat!


    • Right on, thanks Susie for stopping by!

  • Spot on brother!

    I’ve only just started using it myself and already started building amazing relationships with fellow entrepreneurs.

    My username is jasonresnick on Snapchat

    I’d love to connect with freelancers of any kind on Snapchat!

    • Right on, Jason! Yes, Snapchat is a powerfully underrated app (by some), but has the potential to change the way we connect & communicate to our audience and friends.

      See you on Snapchat! 😜